On the 3rd of June this year, the eyes of the international fashion community were fixed on rural Perthshire as the Dior Cruise Collection 2025 was unveiled in the iconic Renaissance Gardens of Drummond Castle.
Billed as Maria Grazia Cruise’s ‘love letter to Scotland’ and following in the footsteps of Dior’s own travels around Scotland, it was a spectacle like no other. Blending themes of Mary Stuart, Scottish craftsmanship, Punk attitude and Jacobite styling - the end result was a sumptuous visual tapestry paying homage to the richness of Scottish history, style and creativity.
LS acted as the local production partner for all imagery and editorial content for the collection. As well as local production on a series of films with Scottish collaborators including Harris Tweed and Johnsons of Elgin.
Please enjoy an exclusive showcase of this work below.
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